Saturday, March 1, 2008

Publicity

Led by Nancy Fernandez; nfernand@email.unc.edu

Media
  • Flyers
  • Handbills
  • Ad in STV (contact Jasmin)
  • Ask about screensavers in printing lab computers
  • Facebook
  • DTH
    • Contact reporter about story
    • Make sure we appear in community calendar
    • La colina story?
  • NPR and WXYC - maybe give them tickets to give to callers in exchange for plug.
  • Radio Pa'lante - schedule an appearance
  • Independent Weekly - contact them to propose story
  • Tara Hudson of the International Studies listserv
  • INTLDuncplas (ISA listserv)
  • Carolina women´s center
Deadlines and goals:
  • March 7th: Logo must be finalized, flyer composed (preferably 2-3 options for vote) Flyer includes information on the time and date, price of ticket ($7 or $5 for high school students)
  • Before/during Spring Break: Create facebook group, fill with videos and photos. Do NOT invite people yet - the event page must, however, be ready by after SB.
  • March 20th: Print Flyers and Handbills. Start posting flyers in buildings and dorms. (Recruiting a Dorm-Storm group from GB may be a good idea)
  • Week of March 17th: make sure all media listed above are contacted and alerted. Keep database of contacts from each on file for easy reference and CONTINUED CONTACT!
  • If stickers are to be printed and distributed they must be ready by March 24th.
  • April 8th: Paint Cube
  • Word of mouth is still incredibly important. Approach people, tell them one-on-one about the event. If necessary, coerce using guilt ;)
OTHER SCHOOLS
  • Invite Duke and State
  • A&T
  • Any other contacts? Small schools with hispanic organizations
  • OUTREACH TO COMMUNITY - post flyers around Carrboro and Chapel Hill, not just the University,

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